Your ESP reports attributed revenue. Your P&L needs incremental contribution margin. Here is the full calculation, the holdout test that proves it, and the per-send metric that should replace open rate in your weekly review.
Most Shopify brands expand internationally by flipping on Markets and hoping. Here’s the per-market landed margin math, the duty and VAT traps, and a 90-day rollout sequence with explicit kill criteria.
Subscriptions look like recurring revenue until you run the cohort math. Here’s how to model LTV, churn, and discount drag on a Shopify subscription program — and when adding one destroys margin instead of building it.
Most Shopify brands set wholesale at 50% off retail because that’s what everyone says, then wonder why B2B orders barely break even. Here’s how to build a wholesale price list backed by actual landed cost and channel-specific operating expense.
Most Shopify retention programs are a Klaviyo flow and a points widget. Here’s how to treat retention as a P&L line — cohort contribution margin, second-order rate, latency-matched flows, and discount ladders that don’t eat your gross profit.
Most Shopify stores are flying blind on true profitability. Here are the best profit tracking apps in 2026 — including a free option that finds your margin leaks in under 2 minutes.
Most Shopify stores are paying more in payment processing fees than they realize. Here’s the complete breakdown of every fee — and the exact steps to reduce them without switching payment processors.
Most Shopify stores are calculating profit wrong. The dashboard shows gross margin — but true net margin is typically 15-25 points lower once all costs are accounted for. Here’s the exact calculation and a free tool to run it instantly.
Stockouts cost Shopify stores an average of 4-8% of annual revenue. Here’s the exact demand forecasting framework that prevents them – without expensive software.
A Shopify store that loads in 1 second converts 3x better than one that takes 5 seconds. Here’s exactly how to measure your speed problem, what’s causing it, and the fixes that generate the highest ROI.
